Nortel unfolds new product portfolio, to focus on SMBs
After creating a strong foothold in the Indian carrier and enterprise market, Nortel is extending its product offering to the SMB segment. The new product range includes switches, routers and access points and will feature the SMB specific Business Communications Manager (BCM50), and a digital hybrid PBX supplied by Nortel's Korean JV, LG-Nortel.
Nortel has established a long term strategy to cater to specific needs and challenges of SMB customers. SMB customers will benefit from both voice and data enabled solutions backed by Nortel's carrier grade industry standards. The specially designed offering will provide customers simple, scalable and easy to use products at a very affordable price. India is the first country in Asia where the SMB initiative is being rolled out, and is backed up by dedicated marketing, support infrastructure and people.
Ravi Chauhan, managing director of Nortel India, said, "The SMB segment is going through a pocess of evolution and businesses are looking at technology to enable them to grow bigger. Nortel is gearing up to become a dominant player in this segment. Nortel has streamlined its training processes and established a robust ecosystem for its SMB solutions that will help channel partners deliver the value of Nortel's voice and data solutions across India at a really affordable cost. Our solutions will cater to businesses even as small as three to five staff."
E. R. Ashok Kumar, director-SMB, Nortel India, stated, "We will follow the 'four E' approach: Engage, Enable, Excite and of course Execute. Emphasizing Nortel's long-term commitment to its partners. As part of enabling our channel partners, Nortel will invest the manpower and resources to educate them, provide complete technical support and develop a unique rewards program. There is an increasing number of data networking dealers who aspire to get into voice networking, and vice versa. We will work with them and train them to broaden their knowledge."
Nortel will also set up a national customer support center. This support center will be accessible through a toll free number, which will provide customers a single interface for all post deployment support and services. The new solution will combine the traditionally distinct voice networking products and data networking products to provide a complete end to end solution.
Nortel has established a long term strategy to cater to specific needs and challenges of SMB customers. SMB customers will benefit from both voice and data enabled solutions backed by Nortel's carrier grade industry standards. The specially designed offering will provide customers simple, scalable and easy to use products at a very affordable price. India is the first country in Asia where the SMB initiative is being rolled out, and is backed up by dedicated marketing, support infrastructure and people.
Ravi Chauhan, managing director of Nortel India, said, "The SMB segment is going through a pocess of evolution and businesses are looking at technology to enable them to grow bigger. Nortel is gearing up to become a dominant player in this segment. Nortel has streamlined its training processes and established a robust ecosystem for its SMB solutions that will help channel partners deliver the value of Nortel's voice and data solutions across India at a really affordable cost. Our solutions will cater to businesses even as small as three to five staff."
E. R. Ashok Kumar, director-SMB, Nortel India, stated, "We will follow the 'four E' approach: Engage, Enable, Excite and of course Execute. Emphasizing Nortel's long-term commitment to its partners. As part of enabling our channel partners, Nortel will invest the manpower and resources to educate them, provide complete technical support and develop a unique rewards program. There is an increasing number of data networking dealers who aspire to get into voice networking, and vice versa. We will work with them and train them to broaden their knowledge."
Nortel will also set up a national customer support center. This support center will be accessible through a toll free number, which will provide customers a single interface for all post deployment support and services. The new solution will combine the traditionally distinct voice networking products and data networking products to provide a complete end to end solution.
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