Sunday, October 29, 2006

Google goes mobile

If you love your mobile more than your computer, your time has finally come!

Google has significantly enhanced its Mobile Search facility, adding tutorials and emulators for every service currently available. Google Mobile offerings include access to Google Maps, Google News, SMS, your personalised homepage, and web search. You can now enter queries in Google from your mobile or PDA in three different ways: through web search, image search and now Mobile Web search.


Earlier this year, Mr Dipchand Nishar, head of Google Mobile, announced Google's intentions to improve its product for mobile devices. According to Mr Nishar:

“There are many emerging markets where people do not have a PC and will never have one.”

There are many reasons why search engines like Google are increasingly interested in mobile technologies. On average a person in the developed world is between 20 to 30 minutes away from a PC; however almost everyone now has immediate access to a mobile phone or device. The price difference is also a significant factor, since buying a PC requites a solid investment whereas mobile devices are generally more affordable.

Using Google Mobile Search, users can access over eight billion Web pages and two billion images, and the service is available in over 100 languages. Furthermore, Google Mobile is available from any mobile phone or mobile device that supports a web browser.


You can use Google WebSearch to perform a regular web search; when you type in a certain query it will give you the same results on a mobile device as it would on a computer. This option will give you all the results that match the keyword or keyphrase you have introduced, including those websites that are not specifically designed for mobile phones.


Google Image Search will show any image that matches your search query, by searching through into a database that includes over two billion images; the results are shown in a set of three per page. Once you have made your selection, Google will automatically reformat the chosen webpage in order to fit your mobile screen device.


Finally, you can restrict your search only to those websites that have been specifically designed for mobile phones and devices, using Google Mobile Web Search option. In this case, you will only get those websites which have been previously formatted in XHTML, WML or iMode.


Additionally, text messages can be sent to Google SMS and you can get a reply sent to your mobile phone. This feature is currently available in the USA, Japan, Canada, Germany and Spain. Another service you can access from a mobile device is Google Maps, which shows you the location of a specific street. This service is available only in the USA, Canada, France, Germany, Italy, the Netherlands and Spain. But Google Maps does not use GSP technology, so the location of the mobile user will not be shown in the map.


Further to all these innovations, it is very likely that Google's mobile services will be extended further in the near future. Its Mobile Search facility will go from strength to strength as it becomes more widely available in different countries and diversifies the services it offers.

One great example would be, for example, instant access to Gmail via your mobile phone or through syndication.


Source: http://techzone.izine.in/articles/Google-goes-mobile.asp

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